Every once in a while, a creator pops up on your feed and you can feel it right away.
They’re not chasing trends. They are the trend.
That’s Jess Val Ortiz.
The newest guest on the Level Up Club Podcast, hosted by King Holder, sits down for an honest, behind-the-scenes conversation about what it really takes to build momentum online and convert attention into a career that actually pays.
If you’ve spent any time on social media, chances are you’ve seen her.
Sharp humor. Relatable storytelling. Scroll-stopping delivery. The kind of personality that makes you stop mid-scroll and think, wait… who is this?
But what looks effortless on camera is backed by strategy, discipline, and a lot of uncomfortable growth.
Jess didn’t stumble into success. She built it piece by piece.
Long before the views stacked up, she was experimenting. Testing formats. Posting consistently. Learning what connected and what flopped. She treated content like reps in the gym. Show up. Adjust. Repeat.
That mindset eventually turned into viral moments, a loyal audience, and a brand that feels human instead of manufactured.
During her episode with King, Jess opens up about the parts people rarely talk about.
She shares how she found her voice online instead of copying what everyone else was doing. How she leaned into personality over perfection. How consistency beats waiting for the “right time.” And how creators can turn short-form content into real-world opportunities, partnerships, and income streams.
There’s a refreshing honesty to the conversation. No sugarcoating. No pretending the path is easy.
Just the truth about what it takes to win.
Throughout the episode, Jess breaks down:
• How she developed a content style that instantly stands out
• How to hook viewers in the first three seconds
• How to stay consistent even when posts underperform
• How to turn viral attention into long-term brand deals
• How to build confidence on camera without feeling fake
You can hear the experience in her answers. Everything is grounded in what she’s actually lived through.
For creators stuck at 500 followers. For the ones posting daily with no traction. For the ones wondering if they’re cut out for this.
This episode feels like a reset button.
It reminds you that growth isn’t magic. It’s clarity, courage, and repetition.
If you’re serious about building a personal brand or turning content into income, this is one to queue up immediately.
Follow Jess Val Ortiz: https://instagram.com/jessvalortiz
Follow King Holder: https://instagram.com/kingholder